AI-based communication solutions can work 24x7 to ensure every query is attended to. The two most popular vowels on the internet, AI or Artificial Intelligence, are being implemented by various industries to learn from data, identify the most efficient operational processes and go beyond passive advertisements to enhance the customer engagement quotient. In such a scenario, even a single missed query can lead to an opportunity lost. In fact, chatbots developed by Knowlarity, a global pioneer in creating AI-powered business communication solutions, are known to imitate human speech patterns and thought processes to such perfection that it becomes difficult to ‘spot the bot. Recently, Spotify, a global music content platform, introduced a new feature, Discover Weekly, as an intelligent playlist developer for its users. Successfully implementing micro-targeted customer engagement plans which are linked to an overarching strategy is essential to develop positive customer lifetime value.Personalised communication-One of the most important benefits of AI-powered customer experience solutions is their ability to interact with a mass audience in a customized manner. AI-powered chatbots however, can easily converse in a standard manner, yet incorporating elements that make it look like a personalized communication. With human assistance, chatbots are also able to quickly learn various speech and text patterns to identify the emotional state of a consumer at a particular point of time.
Customers today seek highly engaging, easy and innovative first-time experiences from businesses, the standard of which then needs to be maintained throughout the lifetime of a customer.AI, the key to driving business in a customer-driven worldToday, customer experience has emerged as the key differentiator for businesses.